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The Politics of Words: Exploring Ideographs in Action

 

How do political words acquire meaning and power in public life? This article uncovers the crucial role of ideographs—politically charged words and symbols—in shaping ideology through everyday discourse. The findings show that these words are never neutral: their interpretations shift depending on whether they are spoken by those in power, by opposition leaders, or by civil society actors. A single word may legitimize authority in one context, yet express defiance in another, revealing that ideology is not fixed but constructed through the political position of its speaker. This study offers a fresh lens for understanding political communication by highlighting that who says what is just as important as the content itself. For scholars of discourse, rhetoric, and ideology, the article provides strong conceptual tools and valuable insights that can deepen research on language and power.



Bagaimana kata-kata politik memperoleh makna dan kekuatan dalam kehidupan publik? Artikel ini mengungkap peran penting ideographs—kata dan simbol politik yang sarat ideologi—dalam membentuk wacana dan membingkai ideologi melalui komunikasi sehari-hari. Temuannya menunjukkan bahwa kata-kata politik tidak pernah netral: maknanya berubah-ubah tergantung apakah diucapkan oleh penguasa, oposisi, atau masyarakat sipil. Satu kata bisa menjadi legitimasi bagi pemerintah, tetapi bisa pula menjadi tanda perlawanan bila datang dari pihak kritis, memperlihatkan bahwa ideologi selalu dikonstruksi melalui posisi politik sang aktor. Artikel ini menghadirkan cara pandang baru bahwa siapa yang mengatakan apa sama pentingnya dengan isi ucapan itu sendiri. Bagi peneliti wacana, retorika, dan ideologi, penelitian ini memberi perangkat analisis yang kuat sekaligus wawasan yang relevan untuk memahami hubungan bahasa dan kekuasaan.


Link Artikel : 

Who Says What? The Role of the Actor’s Political Position in Ideograph Construction

APA 7th Edition Citation Style: 

Anshori, M., Pawito, Kartono, D. T., & Hastjarjo, S. (2023). Who says what? The role of the actor’s political position in ideograph construction. Jurnal Komunikasi: Malaysian Journal of Communication, 39(2), 354–372. https://doi.org/10.17576/JKMJC-2023-3902-20 

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